As WOLACO's de facto Public Relations guy, I created news angles and wrote editorials on behalf of the team.

Our small startup received coverage from some big-time publications: Business Insider, Refinery 29, Men's Fitness, Inside Lacrosse, The Hustle, Muscle & Fitness, Gear Institute, Cheddar, and CNBC. 

This is an article I developed and co-wrote for The Hustle.