FREE HEADBAND CAMPAIGN
At WOLACO, we launched a campaign where we dished out free headbands for quality email addresses.
Worked like a charm.
CHALLENGE
We had a bunch of excess waistband fabric left over from production. At the same time (and on a seemingly unrelated note), we wanted to build our email list with high-quality prospects through targeted and cost-effective campaigns.
SOLUTION
We turned our excess waistband fabric into a sweat-proof headband, which we then dished out for free in exchange for email addresses. The organic campaign took off on social, resulting in hundreds of new, quality emails.
