EVENTS
As Creative Director at WOLACO, I drove events that underscored the brand mission: To inspire active, healthy living.
Scroll down to check out FEELIN' NUTS, a pants-off 5K run through NYC to benefit the Sean Kimerling Testicular Cancer Foundation
Testicular Cancer is the most common form of cancer for men between the ages of 15-40 (essentially WOLACO's entire customer base). When caught in Stage 1, it has over a 99% survival rate. Caught in Stage 3, however, and that rate can drop to 50%.
Bottom line, awareness isn't where it needs to be and far too many guys detect it far too late.
The best way to impact the cause, we believed, was through unabashed awareness efforts. So we partnered with the Sean Kimerling Testicular Cancer Foundation to host a pants-off, compression-shorts-only 5K run through NYC. All funds raised went to Sean Kimerling.
All told, 100 guys and gals ran with us.
Awareness was raised. Heads were turned. And a great partnership and annual event was born.
See the videos from the event below.
